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Ruoyan Chi



A graphic designer based in Toronto who holds a Bachelor of Graphic Design degree from OCAD University.



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01. Ducky Tea
      ︎︎︎ brand design
02. Fresh Buttons
      ︎︎︎Packaging design
03. ECOFIX
      ︎︎︎Collaborative packaging
          design
04. Nuclear Power
      ︎︎︎ coin design, brochure,
           and infographic poster
05. Experimental Type Design
      ︎︎︎ 80-day type
           exploration of one
           poem
06.  Experimental Designs
       ︎︎︎ The Nine Realms
       ︎︎︎ Junk Collage
       ︎︎︎ Typographic Mapping



Experimental
Type Design



This is book contains 80 type explorations in total. In this project, it requires one new type design each day with the same topic. I picked the poen Not Waving but Drowning by Stevie Smith. Based on the content and the meaning of the poem, I tried to use different effects to depic water and the melancholy atmosphere.

The problem during the progress of this project is that I was always trying to stick type on grid and keep the maximum readability. This restricted my creativity.

To push the boundary further, I started to add space and depth, try to take the type out of grid and explore more expressive ways. Having chance to break the grid gave me more ideas to show this poem. I went to the abstract direction and add 3D models, the combination of 2D type and 3D model further expand the border of this type design project.

I found many more possibilities of typography from this project.








Type Exploration of
One Poem